What is your favorite UCLA logo? (2024)

Honorable Mention

In 1964, UCLA introduced a cursive script logo that became widely popular. This logo remained in use for over 30 years.

• Script: The typeface is a classic italic script, with all letters connected in a flowing, handwritten style.

· Lettering: Each letter is distinct but complements the others. The capital "U" typically features a slightly wider entry stroke compared to the downstroke. The "C" curves gently and connects to the "L" with a flourish. The "L" has a downward stroke with a slight curve at the end. The "A" has a wide base with a narrow top, and the crossbar connects to the right upright near the top.

· Color: The classic version utilizes UCLA's signature colors: powder blue and gold. The letters are typically in gold, outlined or filled with powder blue.

1964-1995: Joe Bruin

Also in 1964, Joe Bruin, the UCLA mascot, made his first appearance as a secondary logo. This served as a reminder that UCLA was not just a powerhouse in academics, but also in athletics.

Early Joe Bruin (Pre-1996):
•Style: These early depictions often leaned towards a more cartoonish or friendly appearance. Imagine a cute and cuddly teddy bear.
•Details: Think big, friendly eyes, a wide smile, and a somewhat simplified bear face. The proportions might not have been as anatomically correct as later versions.
•Coloring: The classic UCLA colors of powder blue and gold were prominent. The bear's body was usually gold, with blue accents for facial features, ears, and possibly paws.

Modern Joe Bruin (1996-Present):
•Style: The 1996 redesign aimed for a more modern and athletic look. Joe Bruin became more muscular and dynamic.
•Details: The facial features became more defined, with a stronger jawline and a less prominent smile. The overall look aimed to convey a more competitive spirit.
•Coloring: The color scheme remained the same (powder blue and gold), but the application might have shifted slightly. For instance, the gold might be used for highlights or shading to create a more three-dimensional effect.

1972-Present: "B" for Bruins

See Also

Brand Guidelines | Identity | Logos and Marks

The simple yet recognizable "B" logo was introduced in 1972 and remains in use today.

"B" for Bruins logo for UCLA:
•Shape: The logo is a simple capital letter "B" in a bold, block font.
•Color Scheme: It utilizes UCLA's official colors: powder blue and gold. The letter "B" is typically filled with powder blue, while the background remains white or transparent.
•Style: Similar to the Joe Bruin logo's modern iteration, the "B" has a clean and modern aesthetic. The block font creates a strong and recognizable symbol. There are no shadows or gradients used, keeping the design flat and versatile.
•Variations: There might be minor variations in terms of the exact shade of blue or the stroke thickness of the "B," but the core design remains consistent.

1996-2003: Modern Joe Bruin

The 1990s saw a trend of mascots being redesigned to look more "cartooney" and modern. UCLA's Joe Bruin got this treatment in 1996.

1996-Present: Refined "UCLA" Logo

Following the trend of other sports teams in the late 1990s and early 2000s, UCLA adopted a more simplified version of their wordmark logo in 1996.

2004-Present: Campus Logo

The current UCLA campus logo, designed by alumnus Keith Bright, was adopted in 2004. It features a simple and modern take on the UCLA lettering with a slight slant for a dynamic feel. The logo comes in both boxed and unboxed versions, with the boxed version being the preferred choice.